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Aristotle

Aristotle is a child’s first smart device. Helping, teaching, and assisting a child throughout all stages of their life from infancy to adolescence.

My role: Senior Producer + Video Director.

As a senior producer on this project I worked on talent auditions and scouting our film location. With the budget in mind, I made sure we had the right people on set. From wardrobe and make-up, to the lighting, camera and sound crew. As the on-set Director, I made sure I worked closely with script and shot supervisor. I made sure our on camera talent were delivering the tone and emotion needed to get the product messaging across.

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The Challenge: Connect and communicate a new parent's needs and how Aristotle can assist in those areas.

The Challenge: Connect and communicate a new parent's needs and how Aristotle can assist in those areas.

Aristotle Demo

This demo video was used across multiple platforms (TV, Web, eCommerce, Social Media, and PR News outlets).

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Aristotle Renderings

Aristotle Renderings

I also managed the vendor relationship between Mattel and Related Grey (http://www.relatedgrey.com/) who helped us create the 3D renderings we used for print, packaging and eCommerce rotations.