Surf Cafe is a coffee shop for the early risers and ocean lovers. Surfing is what we do, coffee brings us together.
My role: Creative Direction
Surf Cafe is a passion project. It’s something I wanted to create for myself. It was nice not to deal with feedback from a client and not working with an in-house creative team. Just my own thoughts and ideas. My idea was to brand a coffee shop, my goal was to make it feel like a lifestyle and a collective over just another coffee shop.
To make things challenging, I gave my self only 2 days to complete this project. From sketching ideas to photo mock-ups.
The idea of Surf Cafe came from mixing two things I love, coffee and the ocean. Surfing and coffee make the perfect match. Surf Cafe is a coffee shop for the early risers.
I kept the photography black and white. I wanted to give visual hierarchy to any logo or copy used in photos.