Surf Cafe Branding

Surf Cafe is a coffee shop for the early risers and ocean lovers. Surfing is what we do, coffee brings us together.

My role: Creative Direction

Surf Cafe is a passion project. It’s something I wanted to create for myself. It was nice not to deal with feedback from a client and not working with an in-house creative team. Just my own thoughts and ideas. My idea was to brand a coffee shop, my goal was to make it feel like a lifestyle and a collective over just another coffee shop.

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To make things challenging, I gave my self only 2 days to complete this project. From sketching ideas to photo mock-ups.

To make things challenging, I gave my self only 2 days to complete this project. From sketching ideas to photo mock-ups.

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 The idea of Surf Cafe came from mixing two things I love, coffee and the ocean. Surfing and coffee make the perfect match. Surf Cafe is a coffee shop for the early risers.

The idea of Surf Cafe came from mixing two things I love, coffee and the ocean. Surfing and coffee make the perfect match. Surf Cafe is a coffee shop for the early risers.

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I kept the photography black and white. I wanted to give visual hierarchy to any logo or copy used in photos.

I kept the photography black and white. I wanted to give visual hierarchy to any logo or copy used in photos.

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