Wings-Thumbnail-2.png

Wings Challenge

Wings Challenge is an app that teaches kids core curriculum lessons in Math, Reading, and Writing in a gamified way. With 6,000 lessons and over 300,000 questions from Pre-K to 6th grade levels.

My role: Creative Content Director + Senior Producer

As the Creative Content Director, my job was to create a look and feel for Wings Classroom videos and build a creative team around the type of content needed, video, audio, and animation and made sure the team was aligned on key project objectives. As a producer, I hired creative talent and locked in vendor partnerships we needed to complete projects. I also made sure our creative production pipelines didn’t have any bottle necks in order to deliver assets on time and budget.

Wings-layout-assets-01.5.png
The challenge: Mass produce video content for each lesson and question within Wings Challenge in 1 year.

The challenge: Mass produce video content for each lesson and question within Wings Challenge in 1 year.

I built and managed a team of 20 video editors, 15 copy writers, 10 on-screen talent, 6 audio engineers, 5 animators, 4 VO artists, 3 film sets, 2 music composers, and 2 sound designers.

Wings Classroom Tutorials

Our team made 6,000 of these short lesson videos. Kids are able to view tutorials before they start each lesson.

Tracing Letters Tutorial

For every answer the child got wrong, they had the chance to watch a video specific to that question and see how to do it correctly.

Before

Before

A look into what Wings Classroom videos looked like in the beginning stages.

After

After

Once I was brought on to the project, I introduced the look and feel as well as a scalable production and post production process.

Wings Challenge Overview