The challenge
Ad agency, Wunderman Thompson, reached out for help with a pitch idea for their client Shell Fuel and their new Fuel Rewards program roll out.
The story needed to showcase people living a life of adventure, excitement, and discovery, a life of purpose. I needed to showcase going back to the pump as a positive thing and steer away from the bad stigma of costly gas.
The Solution
Create a series of videos on discovery and purpose. Show how we are connected and share the same want to travel and discover new places. Let people know that going to the gas pump can mean more than just filling up an empty tank. It means life, it means motion. People should want to go the extra mile and Shell Fuel is there to reward those miles you take.
The Pitch
