The challenge
Produce and create over 300,000 video assets using real on-camera teachers and align with common core state standards. To make things more challenging, we needed to produce half of the assets in 6 months and the remainder in 3 months.
The Solution
Create content pipelines. From hiring 5 real teachers to write scripts based off of a master template. Bringing 5 on-camera talent to match the tone and look we wanted. Built on-site creative team of 25 from filming, animation, video editing, audio recording and music composition. Lastly, partnering with a film production agency that duplicated process to help produce twice the volume.
Wings Classroom.
Our talented creative team helped produce 6,000 real teacher lead tutorial videos and 300,000 tutorial animations. The goal was to teach kids what they will be learning in each lesson and why it is important as well as showing them question specific tutorials for each and every problem they got wrong.
Teacher lead tutorials
Question specific tutorials
I won an award!
Well, it wasn’t me alone. But they put our individual names on them. How cool is that! We had an amazing team of UI, UX, graphics, sound and video designers behind this award. Also, I would love to give a shout out to the cast who filmed numerous video for us. Thank you to all who was a part of this fun project and its audacious timelines.