The Challenge
With Aristotle competing with Amazon Echo and Google Home, we really needed to break the idea that this is just another device that does what all the others do. The goal was to connect and communicate to new parent's needs as they navigate their new roles as mommy or daddy. Aristotle needs to be the brand that grows with the child from birth to toddler ages.The Solution
To showcase Aristotle as more than just a baby monitor but as an all-in-one device that grows with your child and assists new parents through the journey. To tell this story we decided to film it in a real home in real situations. Filming a long version commercial that could be broken down into smaller videos to be used on e-commerce information and product detail pages.
e-Comm demos.
Hands-free commands
Breaking down the main video into mini videos speaking to each benefit that Aristotle offers in helping new parents.
From tracking feedings and diaper changes to monitoring sleep patterns and ordering needed supplies.
Baby tracking