The challenge
Hot Wheels wanted to present their new plant opening up in Jakarta, Indonesia. We not only needed to tell a compelling story for employees and press releases. We needed to showcase and represent the people of this new manufacturing plant. I was also challenged with budget restraints. This video was fully produced and delivered within a $10K budget.
The Solution
Tell a story of passion and pride the people of Indonesia have for the work that they do and how it provides jobs to the local community beyond Mattel employees. MIDC uses local vendors to help support the daily needs of the business. I put together a small crew of a DP, Sound Engineer, and Produce/Director. Not only were we able to capture the story we needed, but we got more by being small and able to travel cheaply and easily through Jakarta.
We are MIDC
An inside look at the humans behind the play. What it takes to build a toy from manufacturing to your home. MIDC is more than just a toy manufacturing plant. It’s a thriving heartbeat in a beautiful community and culture.
DP: Posheng Chiang
Sound Engineer: Russell Dixon
Producer/Director: Mark Wilkins
